Première Vision Shenzhen : April 2023

The three-day Première Vision Shenzhen SS24, held from April 26-28, 2023, at the Shenzhen World Exhibition & Convention Center (Bao’an), was a success.

This year’s PVSZ brought together nearly 50 leading material suppliers from Europe and Asia, representing six primary categories: Yarns, Fabrics, Leather, Accessories, Designs and Manufacturing. There were two thematic areas, six sustainability seminars, and over 7,000 expert visitors from commercial brands, independent designer brands, e-commerce, apparel customization, and so on over the course of three days. Crowds are returning to the event, and the thriving business atmosphere reflects the industry’s revival and rebound as the country’s borders reopen.

After the exhibition, PVSZ project director Josephine Zhang stated, “We welcome this exhibition with an open mind. The event’s outcomes are pleasing based on the statistics. In comparison to last year, the number of visitors has tripled. Brands, professionals, and key decision-makers from the media, business associations, and colleges and institutions were all in attendance, as were heated industry discussions.

But what made the team especially delighted was that PVSZ displayed exceptional products, created material that was both accurate and inventive, and effectively achieved its industry purpose of providing responsible sourcing guidance and nourishing inspiration.”

Focus on sustainable fashion

Première Vision is completely committed to the ecological transformation of the textile sector. PV Shenzhen, as one of the destination shows under the PV system, focuses on the field of “sustainable production” to support the innovation and transformation of the local textile industry.

14 exhibitors showed 64 exhibits in the sustainable fashion focus area, epitomizing the material procurement guidelines established by PV regarding four major areas of sustainable development, namely traceability, social concerns, sustainable production, and durability.

Furthermore, a focal point in this area is the embodiment of the United Nations Sustainable Development Goals, the Paris Agreement, and China’s “3060” Dual Carbon Target (Carbon Peaking by 2030 and Carbon Neutrality by 2060). It assists the industry in exploring the possibility of lowering environmental impact in the textile industry as well as providing guidance to the burgeoning sustainable fashion sector in accordance with the increasingly urgent carbon emission targets.

Creative Sustainable Collaboration

This season, PVSZ once again collaborated with fashion material experts. Inspired by the color trend of Première Vision, the PVSZ VIP buyers were provided a Premiere Bag made from post-consumer recycled plastic bottles by Première Vision Shenzhen X RECYCTEX and an eco-friendly multifunctional lanyard made from recycled polyester and nylon by Première Vision Shenzhen X CAPSULE.

PVSZ Sustainable Fashion Pioneer Award

This event also marked the inaugural PVSZ Sustainable Fashion Pioneer Award. This year’s award winners are the Harbin Huaren Linen Textile Co., Ltd. and the Zhejiang Guocheng Linen Textile Co., Ltd.”We hope to use this award to honor exhibitors who have brought valuable and visionary sustainable fashion solutions to the industry this season”, explained Josephine Zhang.

PVSZ Trend Area

Highlights of PV 24 spring and summer trends are interpreted in this season’s PV Shenzhen Fashion Trend Area through color range display, trend film, and the PV Paris Forums 3D virtual tour experience. Lucie, the product manager of the PV Paris fashion team, presented and decoded the color trend and harmonies of PV SS24 and guided the audience through a sampling of the season’s four main themes about dreams.

“The PV Trend is not an abstract notion but a concrete one because PV brings together industry authorities (high-end brands, exhibitors, etc.) to identify future trends 18 months in advance. After a year and a half, the trends will be confirmed in the market.” Lucie explained when discussing the PV Trend.

Energizing sustainable fashion inspirations

With the topic “Within the Boundary,” the PVSZ SS24 Sustainable Fashion Talks began its three-day session by discussing the industry’s best practices from five different angles, including the latest design trends, environmental interpretations, breakthrough materials, digital power, and market communication. Twenty experts from the fields of materials, technology, media, and associations came together to discuss a new paradigm for the ecologically responsible transformation of Chinese fashion in the international context.

PV Shenzhen embodies the essential ethos of Première Vision and is committed to focusing on sustainable development from the source. It gathers the world’s finest suppliers and has always been dedicated to the ecological transformation of the textile industry.

As PV International Affairs Officer Yvan said, “It is very important for us to take the opportunity of this exhibition in Shenzhen to convey the core concepts of innovation, creativity, and sustainable development of Première Vision to the vast number of Chinese expert visitors and exhibitors.”

Première Vision, a sustainable fashion advocate and practitioner, is more resolute than ever in its pursuit of the transformation of sustainable practices and policies.

Dynamic interaction

26th Fashion Source Shenzhen International Exhibition For Clothing Supply Chain and AW 2023 Shenzhen Original Fashion Week took place at the same time. This synergy between the partners injects new vitality into the textile industry, building a dynamic interactive platform for cooperation in the fashion industry!

Airs de Paris x Première Vision Shenzhen

From 26 to 28 April 2023, Airs de Paris magazine was also present at Première Vision Shenzhen for the first time The aim of this partnership is to explore together the possibilities of a Sino-French interactive fashion platform.

Airs de Paris magazine is a long-standing partner of Première Vision. The magazine is integrated into every PV Paris show, creating a dynamic space for exchange and offering a lively dialogue between French and Chinese fashion.

During the three days of the show, the magazine Airs de Paris was offered to professionals. It received enthusiastic attention from visitors and readers.