SIUF: The global platform for the lingerie industry

中国国际品牌内衣展

全球内衣的行业平台

The SIUF (China Shenzhen International Brand Underwear Fair) has established itself as one of the most influential professional lingerie exhibitions in the world. This fair is dedicated to showcasing the latest innovations in products, technologies, trends, and applications within the lingerie industry. Its mission is to create a comprehensive platform for professional exchanges that not only facilitates business negotiations but also fosters international collaborations and highlights brand presentations for lingerie manufacturers and the entire supply chain.

In a revealing interview, the exhibition’s founder, Zhang Fengwei, who serves as the Executive Vice President and Secretary General of the Shenzhen Underwear Industry Association, shared insights into the remarkable evolution of the exhibition over its 20-year history, emphasizing its significant impact on the lingerie sector both domestically and internationally.

SIUF中国（深圳）国际品牌内衣展已成为全球最具影响力的专业内衣展会之一。展会集中展示海内外内衣产业的新产品、新技术、新趋势及新应用，致力于为内衣生产企业及上下游产业链打造一个集商贸洽谈、国际交流及品牌展示为一体的专业交流平台。展会创始人、深圳市内衣行业协会常务副会长兼秘书长张峰伟在专访中深入分享了展会在过去20年中的发展历程，强调了其在推动中国及国际内衣行业进步中的关键作用。

How has the SIUF become one of the most important lingerie exhibitions in the world?

The SIUF (Shenzhen International Lingerie Fair) has gradually evolved over the past 20 years to become one of the most influential lingerie exhibitions globally. This event is not only a premier platform for both international and domestic lingerie brands but is also supported by the Ministry of Commerce and recognized as one of Shenzhen’s top ten brand exhibitions.

Today, the SIUF spans an area of 100,000 square meters, bringing together over 1,500 national and international brands, such as AÍMER, Embry Form, Mani Form and COSMO LADY. It attracts professional clients from many countries, including the United States and France, as well as regions like Hong Kong and Taiwan, and more than 20 provinces in China, including Beijing, Shanghai, and Guangdong.

According to a survey conducted after the 19th edition of the fair in 2024, the event generated nearly 20 billion yuan in direct and indirect revenue, with an exhibitor satisfaction rate of 95%. Additionally, 90% of exhibitors expressed their desire to participate in the next edition, reflecting the growing influence and recognition of the fair within the industry.

At the same time, the China Lingerie Culture Week aims to represent both Chinese and global culture, while adapting to contemporary developments. During this week, the association organizes several events, including the International Creative Lingerie Design Competition, the Homewear Design Competition, and the SIUF International Supermodel Lingerie Competition. These initiatives seek to identify and promote design talents in lingerie, while enhancing the quality of professionals in the sector.

In 2014, the Shenzhen Lingerie Industry Association also founded the «Heart of Lingerie» Foundation, committed to caring for women’s health and supporting breast cancer patients. This foundation promotes a philanthropic vision centered on taking care of women’s health and moving forward together. It has established a network based on transparent philanthropic actions, open partnerships, and innovative practices, while exploring innovative contributions from companies and citizens in the field of social responsibility, aimed at fostering the sustainable development of health initiatives for women. The SIUF has not only achieved significant commercial success but has also played an essential role in cultural exchanges, talent development, and social responsibility, making it an indispensable platform for the global lingerie industry.

SIUF中国国际品牌内衣展如何成长为全球最重要的内衣展？

在过去的20年里，SIUF中国国际品牌内衣展逐渐成长为全球最具影响力的内衣展会之一。展会不仅是国际品牌内衣及国内生产基地的高端展示平台，更是商务部重点扶持的展会之一，荣膺深圳市十大品牌展会的称号。

目前，SIUF展会的规模已达到10万平方米，汇聚了爱慕、安莉芳、曼妮芬、都市丽人等1500多个海内外品牌，吸引了来自美国、法国等多个国家，以及中国香港、台湾地区和北京、上海、广东等20多个省份的专业客户。根据2024年展会后的调查统计，第19届展会实现了近200亿元的直接和间接成交额，展商满意率高达95%，其中90%的参展商表示愿意继续参加下届展会。这些数据充分体现了展会在行业内的影响力和认可度。

自2011年创办的中国内衣文化周，以“中国的，世界的”为平台价值和使命，紧紧把握时代的节奏。在文化周期间，协会举办了魅力东方中国国际内衣创意设计大赛、魅力东方中国国际居家衣饰原创设计大赛、SIUF国际内衣超模大赛等活动，旨在挖掘内衣设计人才，提高内衣专业人才的综合素质。

深圳市内衣行业协会于2014年成立了心衣公益基金会，致力于“关爱女性健康，救助乳癌患者”。该基金会倡导“关爱女性健康，一起携手同行”的公益价值观，创建了基于“最透明的公益行为、最开放的公益伙伴、最创新的公益实践”的心衣公益矩阵，积极探索企业和公民在社会责任领域的创新贡献，推动女性健康公益事业的持续发展。通过这些努力，SIUF中国国际品牌内衣展不仅在商业上取得了显著成就，也在文化交流、人才培养和社会责任方面发挥了重要作用，成为全球内衣行业不可或缺的重要平台。

Is the SIUF a witness to the evolution of the fashion industry in China?

As both a witness and a driving force of this evolution, the SIUF has indeed played a crucial role. It is not merely a platform for showcasing lingerie brands; it goes beyond that by serving as a venue for publishing industry trends, facilitating technical exchanges, and conducting business negotiations. It is also an essential space for presenting new products, technologies, and trends across the entire lingerie value chain.

Over time, the fashion industry in China has undergone a significant transformation, shifting from imitation to innovation and evolving from low-cost production to the creation of high-end brands. Today, there is an increasing emphasis on original design, brand concepts, and technological integration. The SIUF reflects this transition, marking the shift from «Made in China» to «Created in China,» while responding to and influencing international fashion trends.

Through this event, both domestic and international brands and designers interact and exchange ideas, fostering innovation and development within the sector. The new materials, technologies, and channels that emerge during the exhibition are direct manifestations of the enhanced innovation capacity and growing influence of the fashion industry in China. The SIUF is not just a trade fair; it is a true reflection of the ongoing progress and transformation of the fashion industry in China.

SIUF中国国际品牌内衣展是不是也见证了中国时尚产业的演变？

SIUF中国国际品牌内衣展作为行业的见证者和推动者，确实见证了中国时尚产业的演变。SIUF不仅是国内外集内衣品牌展示、行业趋势发布、技术交流合作、商贸洽谈对接于一体的综合性平台，同时也是内衣全产业链展示新产品、新技术、新趋势的重要平台。

随着时间的推移，中国时尚产业经历了从模仿到创新、从低端加工到高端品牌塑造的巨大转变，如今，越来越多地强调原创设计、品牌理念和科技融合，SIUF中国国际品牌内衣展见证了中国时尚产业从“中国制造”向“中国创造”的转型，以及对国际时尚趋势的响应与引领。通过展会，国内外品牌和设计师交流互动，推动了行业的创新和发展，展会现场不断涌现的产业新材料、新技术、新渠道等，都是中国时尚产业创新能力和时尚话语权提升的直接体现。

Currently, the global fashion industry is undergoing significant transformation. What actions will the SIUF take in the future?

In response to this restructuring trend, the SIUF plans to adopt several adjustment strategies to maintain its influence in the industry and promote the growth of the sector. First, the exhibition will enhance its internationalization by attracting more international brands and buyers, thereby increasing its global impact and paving the way for the internationalization of Chinese lingerie brands.

Secondly, the promotion of sustainable fashion will become a central focus. The exhibition will highlight the use of eco-friendly materials and responsible production methods by creating dedicated zones for showcasing sustainable lingerie products and technologies, in response to the growing consumer emphasis on environmental concerns.

Additionally, the integration of technological innovations will be a priority. By leveraging emerging technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), the exhibition will enhance the visitor experience while showcasing high-tech lingerie products, such as smart clothing and functional fabrics, to lead technological innovation in the sector.

Moreover, the SIUF will emphasize support for creators and brand building. Increased efforts will be made to support original designer brands through the organization of design competitions and forums to enhance the international competitiveness and cultural richness of Chinese lingerie brands.

Finally, the exhibition will pay special attention to the demand in niche markets, such as sports lingerie and health lingerie, thereby expanding its scope to attract a more diverse audience and exhibitors. These adjustments aim to enable the SIUF to better meet the future needs of the fashion industry and continue to promote innovation and growth in the lingerie sector, both in China and internationally.

当下全球时尚产业正在重组，未来SIUF中国国际品牌内衣展将进行怎样的调整？

面对全球时尚产业的重组趋势，SIUF中国国际品牌内衣展将采取多项调整策略，以保持其行业影响力并促进产业升级。首先，展会将加强国际化布局，吸引更多国际品牌和买家参与，从而提升其全球影响力，推动中国内衣品牌走向世界。

其次，推动可持续时尚将成为展会的重点，倡导使用环保材料与绿色生产，设立专区展示可持续发展的内衣产品和技术，以顺应全球消费者对环保的重视。此外，技术创新的融合也将是展会的重要方向。通过利用AR/VR、AI等新兴技术，增强观展体验，同时展示智能穿戴和功能性面料等高科技内衣产品，引领行业技术革新。展会将强化原创设计与品牌建设，加大对原创设计师品牌的扶持力度，通过举办设计大赛和论坛等活动，提升中国内衣品牌的国际竞争力和文化内涵。

最后，展会还将关注细分市场需求，如运动内衣和健康内衣等领域，拓宽展会的覆盖范围，吸引更多元化的参展商和观众群体。这些调整旨在使SIUF中国国际品牌内衣展更好地适应未来时尚产业的发展需求，持续推动中国乃至全球内衣行业的创新与升级。