AIRS DE PARIS

Creativity and Culture

Première Vision Paris : February 2022

 

 

In the current health situation, Première Vision is mobilising to maintain its shows in the best conditions. The players in the creative fashion sector need to meet to continue to develop their activity.

Première Vision Paris is thus committed to support themselves through a hybrid event with two simultaneous and complementary meetings that will bring the sector’s professionals physically and in an online platform, together, allowing them to meet and continue to exchange, while inspiring and guiding them through the designing of their collections.

An exclusive interview with Yvan DACQUAY, Head of International Business Development ;  Jade Wang, Business Development Manager and Head of Première Vision Shenzhen during the February 2022 show…

 

在目前的全球疫情状况下,作为时尚产业上游全球领先的贸易展会,PV巴黎展成功地举办其线上线下双展。两个同时进行且相互补充的展会包括在巴黎北维勒班特举行的实体展会和在其网站上举行的线上展。

围绕着在这个经济复苏时期时尚行业发展的主要问题,PV巴黎展会成功地将全球产业主要参与者聚集在一起。使他们能够见面并继续交流,同时启发和指导他们的设计系列。

巴黎灵感杂志独家采访! PV展国际发展总监YvanDACQUAY、业务发展经理兼PV深圳展负责人Jade WANG解读疫情中PV巴黎展充满活力的复苏和新的发展计划。

 

Premiere Vision February 2022 2

 

WAS ASIA IMPACTED BY THE HEALTH SITUATION?

 

For us, Première Vision Paris has historically had a main European offer. The main countries exhibiting at the show are Italy and France, followed by Turkey in the top 3. It’s true that we are lucky to have an exceptional offer in terms of quality and diversity of products.

There were more than 1,000 exhibitors at the show and we are proud to have been one of the few organisers to be able to maintain an event of this size. It is true that some of the offer is missing, especially from China, because of the total closure of the borders. These constraints also affect other Asian countries. The Japanese are under severe restrictions, with a strict return quarantine.

But we still had about twenty Japanese exhibitors and about forty Korean exhibitors who were able to come, notably thanks to their European agents. In the end, this year, there were Japanese, Koreans, and a few Chinese who either found a way to come, or who were represented by agents, and overall, the Première Vision Paris offer remains one of the richest and most important in the sector.

You should also know that I’m talking about the physical edition, but in parallel to the show in Villepinte, we have an online Digital Week on our site and on our marketplace. This digital show is accessible by registration from anywhere in the world.

And among the 1080 exhibitors, 1000 are present at both the physical show and the digital event, while 80, mainly Chinese, were able to present their collections of materials online, on the Première Vision marketplace. This ability to organise a complete hybrid event is also a strength for Première Vision.

 

WHY DID THE DATE CHANGED TO JULY?

 

It was planned a few years ago following a survey conducted by Première Vision with the IFM (Institut Français de la Mode).

In this survey conducted among brands and buyers, notably visitors to our shows, the choice to move the calendar forward was adopted.

The conclusion of the survey showed that it best corresponded to the evolutions of the sector in terms of development of creations and collections, as well as the rhythm of purchase of the brands.

The decision was already taken and the show was to be brought forward to July 2020. But everything was stopped and delayed because of the health situation.

We are happy to have been able to implement this for 2022. We must explain and remind all the exhibitors that the dates are now 5, 6 and 7 July 2022.

This is a profound change for Première Vision. It will accelerate the pace within our organisation, but also for our exhibiting partners, who will have less time to prepare the collections, but who must also adapt to the new needs of the market.

All the teams must therefore be mobilised, but overall, this change is rather well perceived.

 

WERE THE CHINESE EXHIBITORS ABLE TO COME?

 

I have had some feedback on this question. I was able to interview some Chinese exhibitors, and the problem for them is not to come here and have 3 weeks of confinement when they return to China. The most difficult problem is  getting a visa, because the visa application is very complicated at the moment.These are purely practical considerations. It’s the logistics of travel that are complicated. I think that with a smart solution, Première Vision Paris has managed to remain the leading show in the sector.

At the physical show, the offer is renewed every season and we work to put the exhibitors collections forward as best we can, notably through the trend information forum, and still at the physical show, there is the possibility of being represented by agents and representatives.

In addition, as I said, there is the Première Vision marketplace, which allows you to stay in the Première Vision ecosystem digitally. We started well before the pandemic , but we will obviously continue to strengthen our offer and our digital solutions because, if they don’t replace the physical offer, they are a good complement to it.

 

WHAT DO YOU THINK ABOUT THE QUALITY OF MADE IN CHINA?

 

The improvement in manufacturing quality is accompanied by the development of better tools and also the technique of the staff in the workshops. Obviously the Chinese, with their experience, have improved their quality. The cost of labour and energy in China has increased. This has led to an increase in the range of Chinese products. This is obvious. However, China’s competitiveness has been questioned by buyers.

When they are able to return to international trade fairs, the Chinese will have to show a great deal of quality to be able to recover the international markets that had to move forward without them during this pandemic period. In several sectors, moreover, it is the Chinese companies that are the most qualitative and the most efficient, even if it depends on the sector. There are some sectors where they are leaders and have a lot of experience, others less. Chinese companies are like the French and Italians, everyone is evaluated by the same commission and according to the same criteria.

 

Premiere-Vision-une-reprise-dynamique-850-480jp

 

这次展会亚洲地区是否受到疫情状况的影响?

 

对我们来说,PV巴黎展历来以欧洲展商为主,参展的主要国家是意大利和法国,其次是排在前三位的土耳其。我们很幸运能够在产品质量和多样性等方便提供卓越的服务。本次展会有超过1000家参展商,做为少数能够维持如此规模的活动的组织者之一,我们感到自豪。

诚然由于边界完全关闭,中国参展企业受到了特别影响。这些制约因素也影响到其他亚洲国家。日本受到了严格的限制,有严格的回国隔离。但我们仍然有大约二十个日本参展商和大约四十个韩国参展商能够前来,这特别要感谢他们的欧洲代理商。

总之在这届展会上,日本、韩国和中国的企业,他们或是能够亲自来到巴黎参展,或是由代理参展,PV巴黎展仍然是时尚行业最丰富和最重要的展会之一。

在1080家参展商中,有1000家同时出现在线上线下双展中,而80家中国企业主要是线上的PV Marketplace平台展示他们的产品,能够同时完整地组织线上线下展是PV的一个优势。

 

PV巴黎展为什么把日期改到7月?

 

这是几年前PV展与IFM(法国时装学院)进行的一项调研后所做的决定。在对品牌和买家以及我们的参展商进行的调查中,将日期向前推的选择被采纳。调查的结论显示,它最符合行业在新品研发,以及品牌的购买节奏。

该决定曾预计2020年7月实施。但由于疫情状况,一切都被推迟了。我们很高兴能够在2022年实施这一计划。我们必须向所有参展商解释并提醒他们,现在的日期是2022年7月5、6、7日。

这对PV来说是一个深刻的变化。这将加快我们内部的准备节奏,对于我们的参展伙伴来说,他们将只有更少的时间来准备产品,但他们也必须适应市场的新需求。

因此所有的团队都必须被动员起来,但总的来说,这个变动是相当受欢迎的。

 

所有参展商都能理解这个变动吗?

 

这显然是一个非常重要的变化,但在7月14日和8月底之间,就行业活动而言是非常安静,特别是在欧洲,对参展商和品牌来说都是如此。因为假期有很多公司都关闭了。

参展商们都知道,这种将日程表提前的选择来自于参观品牌的要求,因为他们需要在上游采购材料。因此参观者将带着更多的需求来参加展会,因为品牌将处于其系列开发过程的初期,对展位的参观应该是更有效的。

有些参展商或多或少要适应,要靠我们来说服他们,但再次强调,这是一个完全合理的选择。

 

这次展会中国的参展商来了吗?

 

我们对这个问题有一些反馈,我们采访了一些中国参展商,他们的问题不是来不来,回国后是不是有3个星期的禁闭,最困难的问题是获得签证,因为目前签证的申请非常复杂。

通过明智而有活力的措施,PV巴黎展已经成功地保持了行业的领先地位。在线下实体展会上,我们努力将参展商的每一季新产品系列尽可能地展示出来,特别通过关于趋势信息的论坛。而且在实体展会上,参展商还可以让欧洲代理参展。

此外正如我们所说,还有PVMarketplace平台,参展商可以线上留在PV生态系统中。线上展在2018年推出,我们将继续加强线上服务和线上解决方案,因为尽管它们无法取代实体展会,但它们是对实体展会的良好补充。

 

你对中国制造的质量怎么看?

 

制造质量的提高源于更好的生产机器的开发,车间工作人员技术的提高,很明显中国企业凭借他们的经验提高了生产质量。但是中国的劳动力和能源成本也在增加,这导致了中国产品价格的提高,所以中国产品的竞争力受到了买家的质疑。

当中国企业能够重返国际贸易展会时,必将需要拿出质量更好的产品才能够重新获得在疫情期间中断的国际市场。

在多个品类中,中国企业都是最有质量和效率的,但在另一些品类中则相对薄弱些,所有参加PV展的中国公司就像法国和意大利的企业一样,都是由同一个评审会根据同样的标准来评估的。

 

 

Chinese version :

https://mp.weixin.qq.com/s/-03veAkPhBDDgGQvHFgo8g

 

 

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