Plateau Fertile Paris

for more sustainable fashion

Plateau Fertile Paris is a new place to propose collective solutions for a more sustainable, ethical, local and innovative fashion.

An exclusive meeting with

Lucas Thivolet Conde Salazar,

who leads this ambitious project…

Could you tell us about Fashion Green Hub and Plateau Fertile Paris?

Fashion Green Hub was born in 2015, in Roubaix, in the Hauts-de-France region. Roubaix is the capital of the textile industry and of industrial spinning mills from the 19th to the 20th century.

It is an association of companies. The idea was to get everyone around the table, whether it be small companies, large luxury houses, industrialists, fashion schools, federations…

The initiative is to facilitate exchanges, find sustainable solutions, and above all accelerate the transition of the fashion and textile industries, mainly French, but more widely European, towards a circular, more inclusive and more sustainable model. Very quickly, the association grew. We are supported by the State, by the Hauts-de-France region, by other public and private actors, notably with groups such as Auchan, Décathlon and Jules.

In 2018, 3 years after the creation of the association, a first factory, called the PLATEAU FERTILE Roubaix was created.

With the increase of the members, the association started to turn on all the French territory including Paris, it was for us, the occasion to regionalize our association.

With the support of the city of Paris, the Île-de-France region, and the State via the ANCT (the national agency for territorial cohesion), we created the Fashion Green Hub of Grand Paris last year.

What is the concept of Plateau Fertile Paris?

It’s a 350 m2 space. With our business community, we will think about and co-create solutions for the fashion of tomorrow. It’s not a factory as you might think of a production workshop. It will be like a design office specialising in eco-design and the reuse of waste.

With our fablab space, our photo studio, our material library (a circular sourcing tool), we will really be a panel for all types of companies that have a real desire to accelerate the transition of the fashion and textile industry towards a more circular model.

There are also events, such as Café Fertile, where our companies come to have a drink and meet each other. It is precisely in this dynamic of exchange that we realise the multitude of solutions thanks to these meetings. This was really the origin of the association.

We are very happy to have been able to open this centre in the 13th arrondissement of Paris, in a magnificent building by Dominique Péreau. The French ational Library is just around the corner. The new 2024 Olympic village is also close by. It is a building that has been renovated energetically with a solar panel roof and rainwater recovery. This also offers consistency in our environmental and social approach to manufacturing.

What is the difference between Plateau Fertile Paris and manufacture Berlier?

We’re on the 2nd floor of the manufacture Berlierl. Around Plateau Fertile Paris, there are a number of associations involved in the social economy of textiles and fashion. And we’ve had the pleasure of seeing a workshop set up right next door to us, called «HAWA au féminin», which works for some of France’s leading luxury brands. With our neighbours, we can recreate a short production circuit with impeccable know-how and quality.

Airs de Paris in Première Vision 02 2023