Creativity and Culture

The challenges of sustainable development



Sustainable development is the idea that human societies must live and meet their needs without compromising the ability of future generations to meet their own needs.

Unlike economic development, sustainable development is composed of three pillars: economic efficiency, social equity and environmental quality.

The objective of integrating sustainable development into a companys strategy and operations is to ensure that development is maintained over time.

It must respect a system of social and environmental values in a logic of continuous progress. To understand the challenges of sustainable development, we interviewed several experts.


The challenges of sustainable development

are the challenges of the evolution of the company


Ali BENTAIBA, advisor to the Chamber of Commerce of Paris, Île-de-France.


Our missions consists of supporting entrepreneurs on a daily basis, in their creation, launch and growth phases.Why do we need sustainable development in companies?The challenges of sustainable development affect almost all economic sectors. From the smallest company to the largest industrial group, everyone is concerned by the challenges of sustainable development.

There are several reasons for this. Indeed, the evolution of society, that is to say, consumer trends leads to the evolution of companies. The company must seize these stakes to be in line with its market. The second reason is the legislation in France, in all the economic fields, the legislation institutes norms of the standards, obligations, with what one called at the time the objectives of the agenda 21.


Environmental issues for textile companies


Michel Richard, co-founder of Waro


Waro is a SaaS platform for textile companies to measure the environmental impact of their products. Why do you think that textile companies will have to take a closer look at their environmental impact? First of all, the textile industry is the second most polluting industry in terms of greenhouse gas emissions. These emissions are mainly due to the supply of raw materials and the manufacturing chain.

In addition, these companies are facing increasing pressure from consumers demanding more environmental transparency. European and French regulations will also make environmental labelling of textile products mandatory. The observation is simple: in order to not to be outdated in the years to come, it will be necessary to consider its environmental impact.

To do so, there are two possibilities, the first one is to work at the level of its company and its activity with the carbon footprint. It will allow you to measure the greenhouse gas emissions on its activities, but also by taking into account the activities of its upstream and downstream chain.

The second possibility is to work at the product level with Life Cycle Analysis, which is a methodology that will allow the environmental impact of a product to be measured by taking into account its entire life cycle, from the extraction of the raw materials to the end of their life and through multiple indicators including greenhouse gas emissions, but also water consumption and energy consumption for example.

The Life Cycle Assessment is the basis for the PEF and the French Environmental Display methodologies, which will make the measurement and communication of thew environmental impact of textile products mandatory in the coming years. With Waro, we allow you to measure the environmental impact of your entire catalogue through a SaaS platform.


Being creative and innovative


Jean-Francois Soler, Station Service Director


I encourage all production companies to think, develop and work in a responsible and ethical way, respecting the environment, thinking of future generations, and above all, being creative and innovative.


Sustainable Paris


Frédéric Hocquard, Deputy Mayor of Paris in charge of Tourism


In Paris, we have embarked on sustainable tourism, that is more resistant to the crisis. We want to build a type of tourism that is anchored in the territories. Sustainable tourism is also another way of discovering Paris, the know-how, the art of living and also all the districts of Paris.

Sustainable Paris, it’s also different aspects more eco-responsible, we value commercial products that are manufactured in here. It is much more eco-responsible from this point of view, indeed, it is sustainability.


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