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Embsense : How have these Chinese companies succeeded…

 

Embsense

如何从中国绍兴走向世界 ……

 

Today, Chinese textile production is huge. How have these Chinese companies managed to develop their international market without any help from the state?

Embsense Textile Co, LTD (Embsense) is a manufacturer with an international reputation for its embroidered fabrics in China. It is one of the very first companies in Shaoxing to export embroidered fabrics of this type, with over 90% of its business going to medium and high-end European and American clothing brands. This business has enjoyed a high growth rate of 30-40%.

The company boasts twenty years’ experience. It has a highly stable control system and an extremely reliable order processing development system.

The company is a leader in this international market. The company has its own embroidery factory in Hangzhou, China, and its design team in Amsterdam, the Netherlands. It has thirty Swiss Sula embroidery machines and 100 water-soluble embroidery machines. The main products include perforated cotton embroidery, water-soluble embroidery (single-colour, multicolour) and all kinds of embroidery on backing.

Embsense supplies exceptional products to designers around the world. It is always ready to observe and follow fashion trends in product development. Its speed of adaptation is at the cutting edge of modernity, whether developing samples or offering the most exceptional quality at a competitive price.

Overall, its expertise remains its greatest strength, and Mr Zhu, the company’s Managing Director, is proud of it!

 

今天,中国的纺织品生产占据很大市场份额,这些中国企业是如何在没有政府帮助的情况下开拓国际市场的呢?

绣觉纺织品有限公司是中国绍兴市一家专业生产销售各类绣花面料的企业,已经有20多年经验。是巴黎PV展正式认证参展商,具有世界水准的非常稳定的质量控制体系和订单开发处理体系。

绣觉公司在中国杭州有自己的绣花工厂,在荷兰阿姆斯特丹有自己的绣花设计团队。公司拥有瑞士苏拉刺绣机30台,水溶绣花机100台。主营优势产品包括打孔刺绣棉布,水溶绣花(单色,多色),各类底布绣花。

绣觉是绍兴地区该类刺绣面料出口额领先的公司,90%以上的业务都是欧美中高档服装品牌,业务量连保持了30-40%的高增长速度。

绣觉为全球品牌和设计师提供优质的产品,拥有丰富的国际市场的经验,在产品开发上能紧跟流行趋势,在放样开发上能做到快速准确,在大货生产中能做到质优价廉,在沟通协调环节了解熟悉进出口业务流程。在小品种产品上的专业性是绣觉的最大优势,为设计师不同需求提供优质的服务。

绣觉如何从中国绍兴走向世界,公司总经理朱先生与我们分享其发展经验。

 

 

独家专访

Meeting with

Mr Vincent Zhu

 

 

Comment ces entreprises chinoises ont elles reussi 2

 

As an exporter on the international stage, how do you manage to share your experience of openness?

 

I take part in all the textile trade fairs in the world, I like meeting people and going to exhibitions. I use communication networks… More online platforms.

Of course, the prerequisite is to improve every strong point. You have to have a strategy, know how to develop by counting on the slightest advantage in terms of price by positioning yourself on a strong production capacity. Of course, there are many channels, but if you look at it carefully, you should never waste your time. Once you’ve got up to speed, you realise that potential customers have their own issues, and you need to understand them in order to adapt.

 

How can you build trust and long-term cooperation with your customers?

 

It takes time and a sincere attitude. I remember once, when we first got in touch with a major customer, we turned down their first order because we thought it wouldn’t be properly quality controlled due to the natural properties of the fabric. This impressed them so much that they put their trust in us forever.

 

How do you guarantee the quality of manufacture in relation to  price?

 

We have our own factory and focus on the embroidery sector. We know how to anticipate any problems that may arise in terms of quality. The price/performance ratio is very attractive. Let me remind you: we have our own factory and a solid supply chain.

 

Environmental protection is an important theme in the fashion world at the moment. How do you view the subject?

 

We’re lucky enough to work with some major international brands. We take this very seriously. We have certifications such as BCI, GRS, GOTS and OCS.

At the same time, we are interested in various environmental demands. For example, in the field of organic cotton, we work together with our customers. We have imported several million metres of finished fabric in organic cotton from India, with the OCS certificate, something that Chinese companies do not generally do.

 

 

Comment ces entreprises chinoises ont-elles réussi 2

 

做为重要的出口企业,您能分享开辟国际市场的经验吗?

 

多参加展会,多拜访客户,多利用线上平台。当然前提还是提高自己的开发优势,价格优势,比较强大的生产能力。不然跑了很多渠道,也都是无用功。把自己提升之后,其实客户之间会互相介绍客户的,酒香不怕巷子深。

 

您们如何与客户建立信任和长期合作?

 

需要时间的积累和真诚的态度。我记得我们有一次接触到一个大客户时候,我们拒绝了他们的第一个订单,因为我们认为那个订单由于面料天然属性,控制不好质量。这个事情给他们留下了深刻印象,第二年就给了我们很多订单。然后陆续完成的比较好,客户就会长期信任。

 

您们如何保证制造质量和性价比?

 

我们一直专注在绣花这个行业15年了,积累了丰富的经验,质量上能够预判到可能产生的问题。性价比优势,是因为我们有自己的工厂,又依赖于中国强大的供应链,就比较有优势。

 

目前环保是时尚重要的主题,您们有这方面的考虑吗?

 

因为我们服务的都是国际品牌,所以在这方面是很重视的。 我们拥有BCI,GRS,GOTS,OCS等各项认证,也进行了各项环保活动。比如,在有机棉上面,我们配合客户,从印度进口了几百万米真实的organic cotton的成品布,带OCS证书,这个一般中国企业没有在做的。

 

 

 

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