皮尔卡丹新的生态前景
Pierre Cardin was an avant-garde and tireless designer. He wrote a part of history of modern fashion during the 20th century. Today, a new chapter is opening with his successor Rodrigo Basilicati-Cardin. A new ecological Cardin vision offers innovative sustainable development initiatives for this 21st century.
Rodrigo Basilicati is the Italian grand-nephew of Pierre Cardin. He met his uncle at the age of 25. Since then, their relationship has continued to deepen, allowing Pierre Cardin to choose him as his successor.
He is an engineer, pianist, designer, and architect. His deep beliefs on sustainable development have led him to launch various projects for the Cardin group.
The Bulles Cardin Award
Rodrigo Basilicati Cardin believes that we must encourage a new dynamic environment that can and must be profitable to be effective and sustainable. This statement is not in contradiction with all actions to protect the planet.
The Prix Bulles Cardin is the result of this desire for an ecological approach. Each year, an endowment will be offered to a start-up, organisation or an individual belonging that meets the criteria of a new economic dynamics in ecology.
This endowment will grow a little more each year thanks to the setting up of a «Green Wallet», to which all the partners of the Prix Bulles Cardin will contribute throughout the year, depending on their choice.
To give it every opportunity to grow, Rodrigo Basilicati-Cardin has decided to also involve his 180 licensees around the world by encouraging them to pay an ecological percentage on each Pierre Cardin item they sell in the 40 countries covered by the brand.
皮尔-卡丹是一位前卫的、不知疲倦的设计师。他谱写了20世纪现代时尚史的重要一部分。今天,他的继任者罗德里戈-巴西利卡迪-卡尔丁(Rodrigo Basilicati-Cardin)正在开启新的篇章,一个新的卡丹生态倡议为21世纪探索创新的、可持续发展方案…..
罗德里戈-巴西利卡蒂是皮埃尔-卡丹的意大利外甥。他在25岁的时候遇到了他的叔叔。从那时起,他们的关系不断地加深,这促使皮尔-卡丹最后选择了他作为自己的继任者。
他是一位工程师、钢琴家、设计师和建筑师。他对可持续发展的深刻信念促使他为皮埃尔.卡丹集团推出各种项目。
Bulles Cardin奖
罗德里戈-巴西利卡蒂-卡丹认为,我们必须鼓励一种新的生态活力,这种生态可以而且必须是有利可图的,才能有效和可持续,这一行动模式与保护地球的所有行动并不矛盾。
Bulles Cardin大奖赛就是这种对生态模式的期待的结果。每年,皮埃尔.卡丹集团将向属于年轻一代并符合生态学新经济动力标准的创业公司、组织或个人提供捐赠。
这相当于设立了一个 «绿色基金»,这个捐赠将每年增加一些,Bulles Cardin大奖赛的所有合作伙伴将根据他们的选择,可以全年向这个基金捐款。
为了给它提供一切发展的机会,罗德里戈-巴西利卡迪-卡尔丁决定让在世界各地的180个特许经营商也参与进来,鼓励他们为在品牌覆盖的40个国家销售的每件皮尔-卡丹的产品贡献一个生态百分比。
An exclusive interview with
Rodrigo Basilicati Cardin
独家采访
罗德里戈-巴西利卡蒂-卡丹
Why did you take this ecological step?
I have been with my uncle for the last 15 years. We went regularly, every week to Lacoste in the Luberon. He bought houses and loved to restore them in his own way. I followed him everywhere. He was not architect. He made purely instinctive choices. I was already a little bit into design and that allowed me to think about the brand and the Maxim’s.
I think my uncle had started to be interested in the ecological issue, but he was already 80 years old. When he really understood the issues, he was 90 years old. It was a bit late for him to start something. So he gave me this task for the future. He concentrated all his energy on pure creation. He drew all the time and more and more until the end of his life.
Do you want to put a new stamp on the brand?
We alway want to keep the DNA of brand. I’m really into it. When I knew him, I was already designing. I was doing design competitions and I was not far from him. But once I got into his world, I started making his furniture. After a few years, I found that I was making mistakes and I realised that. I fell in love with his way of creating. Now I feel like designing in the same way.
Since then you have become a versatile Cardin designer?
I did interior design. Then I started making accessories, glasses, bottles under the Cardin signature. But it was I who did the first drawings. I translated what he did on women’s trousers and dresses into typical drawings. Today, I receive hundreds of drawings every day and I select some of them to be used for future collections.
您为什么要采取这种关注生态的发展措施?
在过去的15年里,我一直和我叔叔在一起。我们定期去卢贝隆的拉科斯特。他在那里买了房子,喜欢用自己的方式装修它们。我到处跟着他,他其实不是建筑师,他只是做出了纯粹的直觉来选择设计。我当时已经对设计有了一点了解,这使我能够来思考品牌和马克西姆的未来,来尝试来做一些新的探索。
我想我叔叔已经开始对生态问题感兴趣了,但那时他已经80岁了。当他真正理解这些问题时,他已经90岁了。对他来说,开始做一些事情已经有点晚了。所以他给了我这个有关卡丹未来的任务。他常常更专注于纯粹的创作,他一直在画画,而且越画越多,直到他的生命结束。
您想给品牌一个新的发展前景吗?
我们希想保持和尊重品牌的基因DNA,我真的很喜欢这个品牌。当我认识他时,我已经在设计了,并在参加设计比赛,其实我一直离他都不远。一旦我进入了他的世界,我就开始设计制作卡丹的家具。几年后,我发现自己设计思路不是很完善,我意识到了这一点。后天我真正爱上了他的创作方式,现在我以同样皮尔-卡丹的方式进行设计。
您从那时起就成为了卡丹设计师!
我做过室内设计,后来我开始在卡丹的品牌下设计配件、杯子、瓶子。是我来设计第一批样本,我从他曾经在妇女的裤子和裙子上的设计来汲取元素,转化为新的样画。今天我每天都会收到数以百计的图画,我会选择其中一些,为未来的系列提供灵感。
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