KIDILL: An Echo from the Past

For KIDILL’s Autumn-Winter 2025-26 Collection, Hiroaki Sueyasu is drawing on memories. The Harajuku district of Tokyo between the late 1990s and early 2000s was a veritable centre of expression for young people who were both rebellious and true to their tastes.

Fashion was infused with local culture, resulting in unique modifications to ready-to-wear garments and creative reinterpretations of second-hand clothes.

This dialogue transcended the boundaries of music, fashion, Tokyo and the world, weaving an aesthetic of the extraordinary fuelled by constant questioning.

Reflecting back on this period, Sueyasu realises that Harajuku culture, highlighted by publications such as ‘TUNE’ and ‘FRUiTS’, combined a rebellious spirit capable of generating alternatives with the charm of unusual individualities.

在 KIDILL 2025-26 秋冬系列中，Hiroaki Sueyasul 正在寻找记忆。 20 世纪 90 年代末至 21 世纪初的东京原宿区是名副其实的年轻人表达中心，他们既叛逆又忠于自己的品味。时尚融入了当地文化，对成衣进行了独特的改良，并对二手服装进行了创造性的重新诠释。这种对话超越了音乐、时尚、东京和世界的界限，编织出一种不断质疑的非凡美学。回顾这段时期，Sueyasu 意识到，《TUNE》和《FRUiTS》等出版物所强调的原宿文化，将能够创造新事物的叛逆精神与不同寻常的个性魅力结合在一起。

An Echo of the Past

The memory of those moments has left a deep mark on Sueyasu, and his Autumn-Winter 2025-26 collection echoes them, reinterpreting the past to reveal new meanings. The collaboration with ‘A STORE ROBOT’, a legendary Harajuku boutique founded in 1982 and a mainstay of the alternative scene for over 40 years, adds immeasurable value to this collection.

Renowned for acquiring the reproduction rights to Vivienne Westwood’s ‘Seditionaries’ designs, the shop has preserved the essence of punk culture over the years, a commitment that Sueyasu fully shares. This collaboration encourages her to redefine authenticity, reinterpreting it through the prism of ‘real’ and offering a fresh perspective on this fundamental notion.

在 Sueyasu 的 2025-26 秋冬系列中，记忆中的那些时刻留下了深深的烙印，他与这些时刻遥相呼应，重新诠释了过去，揭示了新的含义。与 A STORE ROBOT 的合作为本系列增添了不可估量的价值。A STORE ROBOT 是原宿的一家传奇精品店，成立于 1982 年，在另类场景中占据主导地位长达 40 多年。

该店以获得薇薇安-韦斯特伍德 Seditionaries 作品的复制权而闻名，多年来一直传承着朋克文化的精髓，末安也完全认同这一承诺。这次合作鼓励他重新定义 « 真实性 »，通过真实的棱镜重新诠释 « 真实性 »，并为这一基本概念提供一个全新的视角。

A fusion of influences

The collection goes beyond Tokyo as a mere symbol; it also incorporates Sueyasu’s personal experiences and memories of London. It freely fuses influences from past and present, incorporating elements inspired by the rave and punk aesthetics of the London years.

Bold colour choices, striking contrasts in stitching, vivid touches in camouflage patterns and metallic coatings recall the intensity of contrast that reigned in Harajuku. Cyberpunk was also one of the major influences of the period.

该系列不仅将东京作为单纯的象征，还融入了末安对伦敦的个人经历和回忆。它自由地融合了过去和现在的影响，融入了受伦敦狂欢和朋克美学启发的元素。

大胆的色彩选择、鲜明的缝线对比、生动的迷彩图案和金属涂层，都让人联想到原宿盛行的强烈对比。赛博朋克也是这一时期的主要影响因素之一。

An artistic collaboration

The collaboration with Brett Westfall, a Los Angeles-based artist with a shared taste in music and art, adds a new dimension to the collection. His naive drawings of strawberries, the dog ‘Snoopy’, punk kids and skateboarders blend seamlessly into the range of garments, from canvas trousers and quilted coats to sweatshirts, T-shirts, MA-1 jackets and ‘Kids Love Gate’ shoes. These illustrations create a unique alchemy, the fruit of a meeting between shared aesthetic universes.

布雷特-韦斯特法尔（Brett Westfall）是一位来自洛杉矶的艺术家，对音乐和艺术有着共同的喜好，与他的合作为该系列增添了新的色彩。他天马行空地描绘了草莓、小狗 « 史努比 »、朋克儿童和滑板手，并将其完美地融入到从帆布长裤和绗缝大衣到运动衫、T恤、MA-1夹克和 « Kids Love Gate « 鞋等一系列服装中。这些插图创造了一种独特的炼金术，是共同美学世界的结晶。

KIDILL seems to sail through the ages, while remaining true to the spirit of its time, and so resists standardisation. The brand succeeds in creating a feeling of « new déjà-vu », where the homage to the eternity of what Sueyasu cherishes is not a simple nostalgic desire, but a questioning of the notion of « truth » in fashion.

With this autumn-winter 2025-26 collection, Sueyasu revisits the past to shed light on the values that have been handed down through the ages, while affirming a bold vision that is resolutely focused on the future.

KIDILL 似乎在时代中航行，同时忠实于其时代精神，因此拒绝标准化。品牌成功地营造出一种 « 似曾相识 « 的感觉，对 Sueyasu 所珍视的永恒的致敬并非简单的怀旧欲望，而是对时尚界 « 真理 « 概念的质疑。通过 2025-26 秋冬系列，Sueyasu 重新审视了过去，揭示了流传千古的价值观，同时肯定了面向未来的大胆设想。