Première Vision 2024 : Sustainable creativity

Première Vision Paris, the event for fashion professionals, returns on 2, 3 and 4 July 2024. This event is a source of inspiration and creation in the fashion industry worldwide, promoting meetings and accelerating business.

Bamboo Union and Airs de Paris are partnering again, and have invited designers and artists to a new exploration of cultural diversity and sustainable development.

Exhibition

A bridge between cultures

2024 marks the 60th anniversary of diplomatic relations between China and France. Cultural diversity is a source of mutual enrichment. When different cultures meet and interact, it creates a synergy that enables new ideas to be developed in innovative ways.

In this exhibition, designers and artists from both countries have offered a new artistic expression through their creativity, highlighting cultural diversity and the values of sustainable development.

Imane Ayissi x Wang Ying

The interaction between fashion and art has given rise to some unique and innovative creations, where the two fields feed off each other to create rich and diverse aesthetic experiences. Imane Ayissi’s Ecobamboo collection was one of the highlights of the exhibition.

Convinced that fashion can be a vehicle for eco-responsible change, Imane Ayissi uses natural materials that have a low impact on the environment. A trailblazer, Imane Ayissi was the first designer to use Ecobamboo fibre during Paris Fashion Week.

Wang Ying is both a diplomat and a talented painter. His dual identity as a painter and diplomat has given him a humanist outlook and a unique vision of painting. His realistic and pictorial thoughts, both Eastern and Western, are his constant inspiration in achieving a unique style that is instantly recognisable to the general public.

The collaboration between the designers and the painter was born of their shared passion for cultural diversity. This collaboration fuses art and fashion in an inspiring way.

Wang Ying x Ecobamboo

Wang Ying appreciates artistic challenges. This collaboration represents a revolutionary advance in the field of art. Wang Ying has succeeded in painting directly on bamboo fibre fabric, becoming the first painter to carry out such an artistic experiment and adding a new dimension to his artistic creation.

This exhibition also highlighted Wang Ying’s artistic innovation with bamboo fibre fabrics. As a diplomat and painter, he was able to create harmony between diplomacy and art, merging two distinct fields into one.

Virginie Zurfluh x Jean-François Savornin

Virginie Zurfluh is a passionate fashion designer who has created the Héliquadrisme collection. The collection stands out for its unique prints, inspired by the paintings of Jean-François Savornin. Virginie favours the use of natural materials and combines artistic motifs with eco-friendly fabrics.

Jean-François Savornin is a renowned painter and the inventor of the Heliquadrism movement. This movement consists of painting pictures in pairs, so that they are different but on the same theme. These paintings become one when they are brought together.

The collaboration between Virginie Zurfluh and Jean-François Savornin has resulted in a collection of clothing that combines art and fashion in a unique way.

The prints, inspired by Savornin’s paintings, add an artistic and original dimension to Virginie’s creations.

Heyaner

The circular economy has become a major concern in the fashion industry. This approach aims to reduce waste and encourage the reuse of materials, thereby contributing to greener, more sustainable fashion.

For the past thirty years, Chinese designer Heyaner has been committed to developing a circular micro-ecosystem to reuse natural textiles. This approach is part of a wider trend in the fashion industry to adopt more sustainable and environmentally-friendly practices.

L’Atelier Solidaire

L’Atelier Solidaire not only responds to the need for tailor-made creations, but also integrates social and environmental values.

This approach helps to promote a circular economy and create opportunities for people who are far from the job market, while raising community awareness of the importance of reusing and re-using materials.

Isabelle Chalin, the workshop’s seamstress, who has 40 years’ experience working for leading fashion houses, has redesigned the toga, the emblematic model of ancient Greece, using a bamboo fibre fabric from Elyaf tekstil.

Reborn Factory Creations

In her workshop near Vannes in Brittany, Catherine Bernard makes bags for women and children, as well as toys, with the constant aim of offering original, sustainable and authentic products.

Inspired by eco-design, Catherine has come up with a more sustainable craft, conscious of the importance of reducing textile waste. She chose to use used fabrics to give new life to materials that would otherwise be thrown away. Using scraps of bamboo fabric, she creates original and unique bags, highlighting the beauty and durability of this natural fibre.

Han Yang

Han Yang has reinterpreted the traditional Chinese Qipao dress by injecting it with modern elements and innovative details. Her clever use of eco-friendly bamboo fibre fabric brings a unique and modern touch to the Qipao dress.

Her designs emphasise the values of traditional Chinese aesthetics. Han Yang pays exquisite attention to detail and respects tradition. Her work is more than just a garment; it is a tribute to and a legacy of traditional Chinese culture.

Qian Shan Lu

Qian Shan Lu has designed tai chi outfits with a more contemporary style, using bamboo fibre fabrics. This approach demonstrates her ability to fuse tradition and modernity in her designs, offering a new perspective on traditional Chinese clothing.

Tai chi outfits are often associated with Chinese tradition and history, but Qian Shan Lu has succeeded in reinterpreting them in a modern and innovative way. By using bamboo fibre fabrics, he adds a touch of sustainability and ecology to his creations.

Workshop

Towards responsible and sustainable fashion

Airs de Paris and Fashion Green Hub teamed up to offer a workshop on the future of fashion and the importance of sustainability in the textile industry between France and China.

The aim of the event was to bring together designers, manufacturers and artists to share their ideas and experiences on sustainable development, encouraging an exchange of ideas and best practice.

The workshop was led by Lucas Thivolet Conde Salazar and Alexandre Coadour.

Despite her busy schedule, Xingyu Yang, Ambassador of the Chinese Delegation to UNESCO, came especially to support this initiative.

Wang Ying, Deputy Permanent Delegate of the Chinese Delegation to UNESCO, and stylists Imane Ayissi and Jean Marc Chauve shared their inspiration from their collaboration.

Artist Jean-François Savornin and stylist Virginie Zurfluh explained their concept. Heyaner deciphered and explained how its circular economy system works.

The Bamboo Federation’s partners, Massimiliano DANISI, director of Filofibra, Marco Severin, commercial director of Filofibra, and Ceyda ÖÇALAN, director of Ceyteks, also presented the virtues of bamboo fibre.

Sheguang Yu, Deputy Director of Saintyear Textile, Catherine Bernard, founder of Reborn Factory, Robby Dubuis and Anais LE BAS, project managers at Tetiilia, Marie-Angèle Bongars of France Teinture, Izihari M’SA Managing Director of DS Paris Mode, and the two artists Aline Putot and Oriane Sossah also shared their experiences.

Exploring new perspectives

PV Paris is a must-attend event for the international and cross-disciplinary fashion ecosystem. It’s a chance for industry players to get together, exchange ideas and showcase their latest creations.

After the workshop, Yvan Dacquay, Première Vision’s international manager, accompanied the group on a tour of the shows. During this visit, each participant was able to discover the dynamic ecosystem of creative and sustainable fashion that was present at the show.

In a friendly atmosphere conducive to exchanges, the discussions were enriching and led to the emergence of promising projects and new collaborations in the field of creative and sustainable fashion.

The natural dying workshop

The IFA Paris focuses on teaching sustainable fashion and encourages students to explore more environmentally friendly approaches in their designs.

Eugenia Adjetay is a graduate of IFA Paris. She demonstrated the use of natural paint on bamboo fibre fabric. This experiment showed that it is possible to use natural processes in fashion.

Celebrating the 60th anniversary …

During the workshop, participants will have the opportunity to taste Hehe Yuanyuan Chinese biscuits. Hehe Yuanyuan is dedicated to producing quality products with an ethical conscience, focusing on natural product concepts with no additives.

This meeting is an opportunity to promote cultural and commercial exchanges, and to explore new opportunities for collaboration in the fashion industry. It was also an opportunity to celebrate the 60th anniversary of diplomatic relations between China and France.

Partners

Fashion Green Hub is a not-for-profit business association founded in Roubaix in 2015. Since its creation, it has been acting and implementing solutions for more sustainable, local, circular, innovative and inclusive fashion, creating jobs in the territories. The association leads the fashion and textile ecosystem at both regional and national level.

The Bamboo Union uses bamboo fibre as a base and integrates efficient resources through vertical alliances in the upstream industrial chain. This innovative approach aims to exploit the unique properties of bamboo fibre, while promoting sustainable and environmentally-friendly practices.

Airs de Paris is a trilingual trend magazine (French, Chinese and English) that is unique in the world. The magazine offers a space of free expression for designers from all over the world to celebrate creativity and cultural diversity. The magazine is committed to promoting a more sustainable and responsible vision of the press, merging cultures and languages to create a unique platform for artistic exchange and discovery.

Hehe Yuanyuan is dedicated to producing quality products with an ethical conscience, focusing on natural product concepts with no additives. Each raw material is selected with the utmost care to guarantee the quality and purity of the products.

STOCKMAN : For almost 150 years, Stockman has been the benchmark for couture busts. Founded in Paris in 1867 by Frédérique Stockman, a Belgian couturier, the company makes papier-mâché busts for fashion designers. Recognised for its time-honoured expertise, Stockman was awarded the Patrimoine Vivant label in 2012. Today, Stockman mannequins are chosen by the most prestigious haute couture houses, as well as the world’s most influential department stores and concept stores.