Airs de Paris 2026: Co-Inventing the Future

At a pivotal moment when ecological transition, evolving production models, and profound cultural shifts converge, fashion is entering a new era.

Today, fashion is more than an industry , it is an open dialogue with the world. It observes, questions, connects. It absorbs the tensions and aspirations of its time and transforms them into forms, materials, and meaningful sensory experiences.

More than ever, fashion draws upon craftsmanship, artistic expression, and a deep understanding of others. It honors gesture and material, values the intelligence of process, and safeguards the transmission of knowledge.

Fashion reveals itself as a language of exchange , a space of dialogue and shared meaning.

A living ecosystem where cultures encounter one another, respond, and grow together. A place where ideas circulate freely, where diversity becomes a catalyst for creativity, and where the act of creation reflects a conscious, open, and profoundly human vision of the world.

A Laboratory of

Intercultural Creativity

In 2026, Airs de Paris reinvents itself as a laboratory of intercultural creativity at the crossroads of France and China.

Through its publications, events, and collaborative initiatives, Airs de Paris becomes a dynamic platform for encounter and experimentation , a space where creators, thinkers, and cultural leaders from both countries engage in meaningful dialogue.

Here, cultural differences are not obstacles to overcome.

They are recognized as powerful creative assets — essential raw materials for shaping new narratives, renewing practices, and opening unexplored perspectives.

The diversity of heritage, sensibility, and worldview becomes a driving force for innovation, creation, and intercultural exchange.

Spring Edition

Airs de Paris × SIUF

March 25–27, 2026

Shenzhen, China

Strategic Partner

SIUF — Shenzhen International Underwear Fair

Why SIUF?

SIUF stands as one of Asia’s most influential textile and fashion trade fairs, bringing together more than 1,300 exhibitors and 230,000 professional visitors from across China and around the globe.

As a major platform for exchange, it provides privileged access to a dense and strategic network of entrepreneurs, designers, manufacturers, brands, and decision-makers — at the very heart of China’s industrial and creative ecosystem.

SIUF is where innovation, design, technology, and evolving consumer expectations intersect. It offers direct engagement with the key players who are shaping , and already envisioning — the future of textiles, fashion, and lifestyle in Asia.

As a unique ecosystem, SIUF also provides fertile ground for forward-looking reflection on the industry’s transformation: shifting usage patterns, evolving value chains, new economic models, sustainability challenges, the fusion of creativity and technology, and the reinvention of consumer narratives.

A Creative Program

At the heart of SIUF, Airs de Paris will establish a living laboratory — an immersive space dedicated to experimentation, dialogue, and forward-thinking exploration where culture, innovation, and strategic vision converge.

The program includes:

Special Edition – Airs de Paris

Published in French, Chinese, and English, this Special Edition is conceived as a platform for creative dialogue between France and China.

More than a publication, Airs de Paris serves as a space for ideas and encounters, where fashion, art, design, and creativity in their broadest sense become shared languages.

By amplifying both French and Chinese voices, this edition affirms its mission: to build lasting bridges, foster mutual inspiration, and support new forms of cultural and creative collaboration between the two countries.

Showroom: Creativity & Innovation

The Showroom will function as a curated space for discovery and inspiration.

Each showcased piece embodies a vision — from companies and designers who challenge conventions, explore innovative materials, rethink manufacturing processes, and elevate craftsmanship in both its artisanal and industrial dimensions.

Interactive B2B Meetings

Curated B2B sessions will connect French brands with distributors, manufacturers, investors, and digital platforms.

These targeted exchanges will encourage expertise-sharing, strategic networking, and the co-creation of international partnerships designed for long-term impact.

Conference: Intercultural Dialogue of Creativity

This thematic conference will bring together leading voices to share expertise, experiences, and forward-looking perspectives.

Through open and inspiring conversations, it will explore new models of collaboration between creativity, industry, and culture.

The objective is clear: to stimulate fresh ideas, deepen intercultural understanding, and contribute to the development of more open, inclusive, and sustainable creative and economic ecosystems.