HAYELI: Where Fashion Becomes Art

During Paris Fashion Week, HAYELI transformed the Palais de Tokyo into a stage for Multiple, its Fall/Winter 2026 collection.

In this iconic hub of Parisian contemporary art, fashion transcends mere clothing, becoming an immersive experience that bridges architecture, movement, and creative expression.

Between Art and Motion

Armine Ohanyan, HAYELI’s creative director, comments:

“Multiple reflects the ongoing negotiation between individuality and collectivity. Urban life is layered, fast-paced, and defined by constant encounters. The garments were designed to embody this tension.”

Comprising 25 striking silhouettes, Multiple captures the rhythm of modern cities and the fluidity of contemporary identities.

Each design draws on the geometry and structure of urban architecture, transforming garments into sculptural expressions of movement and form.”

Three-dimensional volumes and sculptural lines give each garment a powerful presence, transforming every silhouette into a wearable work of art.

The runway itself became a living gallery. Models moved through the space as integral elements of the exhibition, while monumental artworks and architectural lighting animated the setting, emphasizing the interplay between body, motion, and environment.

Guests were invited into a sensory dialogue that blurred the lines between fashion and contemporary art.

A Reflection on Identity

Inspired by the energy of New York, Paris, and Tokyo, the collection examines the organized chaos of contemporary cities, where interactions constantly reshape individual and collective identities.

The three-dimensional silhouettes also served as a canvas for Tigran Tsitoghdzyan, whose art explores identity through distortion and reflection.

“With Multiple, fashion extends this exploration into motion,” Tsitoghdzyan explains, highlighting the seamless fusion of his artistic vision with HAYELI’s creative direction.

A Brand at the Forefront

HAYELI, whose name means “mirror” in Armenian, challenges the way we perceive ourselves and how we are seen by others.

Founded by Tsitoghdzyan and the fashion platform YOOTO, and brought to life under the creative guidance of Armine Ohanyan, the brand sits at the intersection of contemporary art and luxury streetwear. Each collection probes notions of identity, urban culture, and artistic expression.

This presentation, realized with support from Les Teintures de France and beauty by BEAUTICK Milano, reaffirmed HAYELI’s dedication to craftsmanship, creative innovation, and an art-led vision of fashion.